UFC 196 Press Conference: McGregor vs Diaz
what is an mma blood test
BREAKING! Professional Fighters Association has officially launched | BJPenn.com
To be a Black Belt in the martial arts you must train every day. You must practice the basics over and over and over. Soon you develop the habit of training.
To be a Black Belt in martial arts management you must do the same thing – practice the basics over and over and over until it too becomes a habit.
What Are the Basics for Martial Arts Management?
The basics are:
Things that bring in new students
Build customer relationships (retaining students)
Getting the most you can from your students
Probably the most difficult habit to create for a school owner is the habit of working ON your school instead of just IN your school. Working in your school is doing the day to day operations such as teaching, checking supplies, etc.
Working on your school is finding ways to bring in new students. This has to be a monthly task if not a weekly and even daily task for you to be a successful Black Belt in the martial arts business.
Stop reading this right now and ask yourself, “What have I done this month to bring in new students?” Many of you will immediately respond with, “Well, it’s only Tuesday, October 5th – so the month has just started.”
Try it again. Ask yourself what you have done and what your plans are for the entire month. Do it now. I’ll wait…
You must set up a calendar of each month with activities that you will do to bring in new students. Then you must set up specific times of the day where you plan to do the tasks. Finally, you must actually do them.
Getting students in the door is only part of the job. Being good at that brings you up past White Belt but nowhere near being a Black Belt in martial arts management. If you get 10 new students and loose 12 your school will soon close.
So, you have to ask yourself the same question, “What am I doing to retain students?” The key here is building relationships. You must make your school so inviting and so bonding that it is painful for your students to have to leave.
The first thing you need to do here is learn their name. Nothing makes a kid feel special like coming in to a new place and being greeted by someone who knows their name. Likewise, they feel hurt if you do not remember their name.
Obviously, learning their name is only the beginning. You must build a relationship with each student, with each class group and with the student base as a whole. But to be a true Black Belt in student retention you must also get the students to build relationships with each other.
Martial arts marketing is not just bringing in new students. It also includes getting more value from your existing students. This can be a difficult point for some people to grasp and accept.
There are two keys that can help you understand why internal marketing is so vital to becoming a Black Belt in the martial arts business. First, it is much easier – and much less costly – to market to your existing students than it is to go out and get new ones.
Second, by getting more value from your students you can then increase your new student marketing budget. This can then bring in more students. So you have to find ways to get more value from your students such as having a dojo store, offering private lessons and so on.
Create a Habit
By creating a habit of taking time each day, week or month on each of these three areas you can quickly build your school and become a Black Belt in martial arts management.
best danish mma